Is look or search ad a grocery store for antitrust purposes?
In golf-club to assess the monopoly power, the relevant food securities industry, which is the part of effective competition for the defendant must be mensurable and defined. Relevant foodstuff has two aspects: relevant growth market and geographic market. Relevant product market is heady by looking at the preferences of the hire for a product and by the extent of interchangeability of such product for the customers. To determine whether search is a market, we need to observe whether other products are viewed standardized by the demand for search engines.
For net profit users, the other products that squeeze out be interchangeable with the Google search engine are yahoo and Bing etc. Although Google claimed before the Antitrust Subcommittee that social networks, mobile apps and specialize search engines are in addition competitives of Google, it is not realistic to purpose that a user thunder mug change Google with Facebook for the services she receives from Google. As Google search engine is a free product for Internet users, it is not possible to apply the 5% rule to determine substitutability of Google. As the substitute for Google for a user would be Yahoo or Bing, i.e.
other search engines, the search market is the relevant product market Google operates for antitrust purposes. We can also say that Google has a monopoly over the search engine market given its market share.
If we focus on a divergent demand from Internet users, the product of Google search engine can be defined as search advertising and the demand for that product would be advertisers or web site owners. This would be a different market definition for the search product of Google. Whether search advertising constitutes a market was discussed in soul v. Google. The Court found no basis for distinguishing the search advertising market from the larger market for Internet advertising. Search-based advertising was determined to be reasonably...If you want to get a full essay, order it on our website: Ordercustompaper.com
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