Marketing

table services Marketing

The Service Marketing Mix

Lecture Overview

Determining the Service Price

& copper color; Why do Service Prices Vary?





& pig bed; Pricing objectives / Strategies

& fake; Pricing and Demand

& sloven; Pricing Methods

Promoting a Service

• Tangibilising the Service

• The Role of Promotion

• The Promotional Mix

• Promoting Services via The Internet

Objectives

• Explain how the differences between goods and services continue legal injury dodge

• Discuss the relationship between pricing and demand

• Understand yield management and how it relates to price elasticity

• Explain what is distinctive about marketing communication strategy for services

• Describe the marketing communications mix for services

• Discuss potential uses of the Internet as a communication channel

Determining the Service Price

Introduction

Pricing service offerings is often a confusing issue for both the service organization and its customers. Organisations take it difficult to determine the costs of providing an intangible offering. Similarly, customers caseful doubt regarding whether the price they pay for the service is, in fact, reasonable.

The fact price is designated by different labels in different service industries adds to this confusion. For slip, a membership fee is paid to a fitness club, a finance charge to a credit company, a subsidy to an insurance company, a fare for transportation, rent for housing, commission to a stockbroker and a rate for telephone services.

This session explores the challenges and opportunities service organizations face regarding pricing decisions.

Why Do Service Prices Vary?

For example:A long distance telephone call to the...If you fate to get a full essay, order it on our website: Ordercustompaper.com



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