Select a topic that you aspect is in need of grocery storeing research to help you in your choice do secondary research to identify a product or a service which is facing problems or opportunities and, therefore, would benefit from foodstuffing research.
Executive succinct
Problem Definition:
* The smartphone market is driving above-average growth in the global mobile phones market.
* berry maker RIM boasted its market piece of land from 16.6% to 19.9% while apples iPhone increased its market shargon from 8.2% to 14.4%. Nokias market share, however, dropped from 52.4% to 46.9%.
* รข€¦Nokia has rapidly lost ground in the smartphone market to apples iPhone and Googles Android devices, and at the low exterminate of the market to Asian rivals such as Chinas ZTE and Indias Micromax. (Suhartono, 2011)
* The problem therefore identified for Nokia is the inability to prehend the smartphone market effectively enough to gulp the market share from its major competitors, namely Research in Motion (RIM) and orchard apple tree Inc.
Research Design:
* Qualitative, exploratory research.
* Visible human card at shopping centers and mobile phone outlets.
* Face-to-face alley interviews at shopping centers and mobile phone outlets.
Key Findings:
* major(ip) Competitors: RIMs Blackberry & Apples iPhone.
* Symbian OS is the most prominent dissatisfactory feature of Nokia smartphones.
* relatively less user-friendly interface of Nokia smartphone also deters customers from buying them.
* Nokia smartphones are less stylish while iPhone and Blackberry have to a greater extent physical appeal.
* iPhones touch screen feature more(prenominal) often than not dominates the smartphone market.
Key Recommendations:
* Change baseline operating system.
* Focus more on product differentiation rather than cost differentiation.
* spring up online interactive capabilities.
* Reiterate brand image.
Table of Contents
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