Marketing Notes Hsc

grocerying
Nature and role of markets and market
* Types of Markets resource, industrial, intermediate, consumer, mass, niche
Marketing
* Is the process of course of studyning + executing the design of pricing, promotion, distribution of goods and services, to create exchanges that satisfy individual + organisational objectives
* Relation amidst contrast and consumers
* Business plan helps in achieving financial goals
choice Market: Consists of individuals. Groups that are engaged in in all forms of primary quill labor, including mining, agriculture
Industrial Market: includes industries + businesses that purchase products to use in the production of other products in their daily operations E.g.



Subway
Intermediate Market: consists of retailers + wholesalers who purchase finished products and resell them to make profit
Consumer Market: consists of individuals, that is members of a household who plan to use or consume the products they buy
mess Market: the seller mass-produces, mass- distributes + mass promotes one product to all buyers
Niche Market:also known as tough or mini market and is created when mass market is very well divided into smaller markets consist of buyers who have specific wants
* Production- selling- marketing orientation
Production Orientation: when a business concentrates on reservation as many goods as possible at the final cost E.g. mass production
Selling Orientation: when a business concentrates on selling techniques to attract customers E.g. techniques such as gross sales promotions, advertising

* -Implementing the Market Plan
* Marketing plan is useless until the plan is implemented
* Is the process of putting the market strategies into operation
* This stage is how, when and where it is to be done
* -Monitoring and Controlling
* Means checking and observing the actual progress of the marketing plan
* Requires reports on changes, problems and opportunities that arise during the life of...If you want to get a overflowing essay, order it on our website: Ordercustompaper.com



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