Seminar Paper on Strategies to Achieve Market Leadership: the Example of Amazon

Technische Universität Berlin Fakultät VIII: Wirtschaft und Management Institut für Technologie und Management Fachgebiet Strategische Unternehmensführung Prof. Dr. Michael Mirow Seminar Paper on Strategies to Achieve Market leadership: The Example of Amazon (Summer term 2005) presented by: Sören Preibusch, 215995 Kottbusser Damm 24 10967 Berlin Matthias Fleckenstein, 215274 Magistratsweg 21 13593 Berlin Berlin, May 17, 2005 Table of Contents I Table of Contents Table of Contents ............................................................................................ I Table of Abbreviations.................................................................................... II Table of Figures............................................................................................. III Table of Tables..............................................................................................IV 1 Introduction.................................................................................................. 1 2 Market Leadership as a Strategic Goal in Electronic Commerce ................ 1 2.1 time value Chains and Actors in EC............................................................. 1 2.

2 Principles for Success in Electronic Commerce.................................... 3 2.3 Porters Branch structure Analysis applied to EC Markets ................... 4 2.4 Context Factors and entertain Creation Potentials in EC Markets ............. 8 2.5 First means Advantage and the Role of the Pioneer ............................. 9 3 Amazon.com The itinerary to Market Leadership ....................................... 10 3.1 Company Portrait ................................................................................ 10 3.2 Redefining Book Retailing: Amazon vs. Barnes & Noble .................... 11 3.3 Realizing the Value Creation Potentials .............................................. 13 3.4 Exploiting First Mover... If you want to get a full essay, order it on our website: Ordercustompaper.com

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