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S E C T I O N A 1(a). SWOT analysis for the double-dyed(a) Group in the late 1990s STRENGTHS Core competences analysis has revealed about the new Groups strengths ( carry out addition 1,p.15; core competences analysis). The management of external linkages provided funds to support logical argumentes change hungry and the management of internal linkages critically underpin the nerves competitive advantage. ( see appendix 1,p.15; managing linkages). The strategy applied by stark(a) prevented the company from loosing businesses. Some activities have been retained and genuine even if there were not currently profitable, but they were associated with necessity skills and capabilities which match the firms vision and goals ( see the appendix1; the aim of Virgin Communications). The sales of Virgin Music business for which Virgin was topper associated with in order to support the airline business seemed to be a very brave move. However, it turned out to be worthy as Virgin Atlantic is the core business within the group and is a major force in the international airline business. The companys strength is also uphold in intangible asset associated with Bransons management style and self - publishing.

Unrelated diversification achieved by the company with help of alliances and enunciate ventures with other companies helped to exploit Virgins brand. It is worthy to emphasise, Bransons belief in the organic growth rather than acquisitions. This approach can be perceived as the companys strength. Using this form of diversification, Virgin moved into computer software, film distribution and radio broadcast. Virgins organic growth has been possible due to the development of held skills, noesis and assets that sustain the most valuable core compentences of Virgin ( see appendix 1,p.15). Ability of Virgin to raise money by means of externally funded growth such as equity investments is another(prenominal) companys strength. Shared ownership provided both a fiscal support for Virgin and the... If you want to get a entire essay, order it on our website: Ordercustompaper.com

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