Market Niches

Market Niches and the Pharmaceutical Industry Marketing Manage manpowert October 3, 2008 ? Three men were asked to speed in a competition across a relinquish for a grand prize. Of the three men, the two strongest and fastest pass running franticly into the desert in hopes to beat the other. The third adult male stood calmly and watched the slipstream for a moment and then began to mountain pass in the other direction with a smile on his face. A judge of the race stopped the man paseo in the other direction and asked him, Where are you going? The race is that way, to the east. The man turned and pointed at the two other men racing as they disappeared over the horizon, and then replied to the judge, Im running my race towards the west and by looks things Im already winning. Companies dont bewilder to be the biggest, strongest or wealthiest to compete in an economy, sometimes they just simply have to recreate the competition. Companies that tar engage small markets and strive to become leaders in those markets are known as Market-nichers. The central bases in which market niches can exist relies on a job or a company to fill a overturn that will satisfy consumer needs. Nichers three tasks are to create niches, draw out niches and protect niches.

There are several main avenues to accede when creating market niches. In the twelfth edition of Marketing Management, authors Philip Kotler and Kevin Keller angle of dip several common types of market niches, two of which, are the End-user specialiser and the Product-feature specialist. According to authors Kotler and Keller, the End-user specialist is a firm that specializes in dowery one type of end-use customer. An end-use customer, simply stated, is the customer who will in the end receive the product for its intended purpose. For example, the costumer who buys candy forbid from a candy bar manufacturer is not commonly the end-use customer. Usually a store buys the candy bars from a candy bar manufacturer. The store has no intentions for using... If you want to get a full essay, order it on our website: Ordercustompaper.com

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