Definition A form of occupation organization in which a firm which already has a successful product or service (the franchisor) enters into a continuing contractual relationship with different businesses (franchisees) run under the franchisors trade name and usually with the franchisors guidance, in exchange for a fee. Read more: http://www.investorwords.com/2078/franchise.html#ixzz11kN9oOWT Franchising - The scurrying Growing and ever changing Industry in India though at a nascent stage the industry has witnessed 30 to 35 per cent harvest-tide in the last 4-5 years legal residence to over a billion people, including a flourishing clear of urban consumers possessing considerable amounts of disposable income together with the continued growth of the economy stick out strengthened Indias claim to be a viable and beneficial destination for a contradictory franchisor. In the USA, almost a third of the retail gross sales come from franchised outlets, with sales of trillion of dollars while in India, the industry is few million. [pic]Franchising India 2008 - Conferences An important aspect which determines the feasibility of any franchising business in a country relates to the class of consumers it caters to. India is a multi social country with the second largest population in the world.
Indian consumers have experienced the standard of services offered overseas and have capable exposure through media, which has further fuelled their expectations. There are nigh 1150 national and international business format franchise systems in India in 2007. Around 8 to 10 per cent Indian franchise systems have entered international markets. There are an estimated 70, 000 units operating in business format franchises. The growth rate in franchised units from 2005-06 to 2006-07 was 30 to 35 per cent for the last 4-5 years. Some 500000 persons are employed in business format franchise organizations. Franchising contributed slight than 4 per cent to... If you want to get a all-embracing essay, order it on our website: Ordercustompaper.com
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