Economic

SHORT-RUN VERSUS long-run TRADE-OFFS IN OUTSOURCING RELATIONSHIPS: IMPACTS ON LOYALTY AND change by reversal PROPENSITY Jouni Juntunen Department of Marketing, Oulu Business School University of Oulu 90014, Oulu, Finland e-mail: jouni.t.juntunen@oulu.fi Tel: +358-(0)8-5532589 autotype: +358-(0)8-5532906 David B. succumb Logistics Research Centre, School of Management and Languages Heriot-Watt University EH14 4AS, Edinburgh, United Kingdom E-mail: d.b.grant@hw.ac.uk Tel: +441314513487 Fax: +441314518336 Jari Juga Department of Marketing, Oulu Business School University of Oulu 90014, Oulu, Finland E-mail: jari.juga@oulu.fi Tel: +358-(0)8-5532953 Fax: +358-(0)8-5532906 Revised paper resubmitted July 2010 to Strategic Outsourcing: An International Journal 1 SHORT-RUN VERSUS LONG-RUN TRADE-OFFS IN OUTSOURCING RELATIONSHIPS: IMPACTS ON LOYALTY AND SWITCHING PROPENSITY STRUCTURED swindle Purpose: The paper reports on a study of a shippers dilemma as a customer. Shippers desire twain lower greets and good service levels, and this dilemma whitethorn lead in the long-run to a trade-off devotion between staying loyal to existing service providers and seeking cost reductions from competing providers.

Design/methodology/approach: A standard was devised from the writings exploring how a shippers propensity to switch logistics service providers may be affected by perceptions of service elements and logistics cost reductions. The model was tested with survey data from 235 Finnish industrial firms and analysed development structural equation modeling. Findings: Findings indicate that in the short-run trade-offs do not exist, but there may be a propensity to trade-off in the long-run. Further, quality of service is a more important factor for customers than participating in unfaltering price competition. Research limitations/implications: The data was collected from one boorish and further studies are required to test these research propositions in other countries and contexts. Practical... If you want to get a full essay, graze it on our website: Ordercustompaper.com

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