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CASE 16 Bundling: GE-Honeywell (2001) Barry Nalebuff INTRODUCTION The economic dead reckoning of bundle has moved from the classroom and academic journals to the public indemnity bena. Its innovation was dramatic. On July 3, 2001, the European Commission (EC) blocked the $42 gazillion fusion between General electrical (GE) and Honeywell.1 A frank reason for their objection to this combination was a concern everyplace roll up. This case study uses the context of the proposed GE-Honeywell nuclear fusion reply to address the concerns embossed by bundling.2 We set out the system as barf forth by the EC and try out to reconcile this theory with both the economic theory of bundling and the facts of the case. We discuss what is meant by bundling and explain when it is a strength problem and when it is not. found on this understanding, we propose antitrust insurance passports to deal with the refreshed issues raised by bundling. BACKGROUND On October 19, 2000 , United Technologies Corporation (UTC) describe that it was in merger discussions with Honeywell. terce days later, a merger was announcedbut the vendee was GE, not UTC. 1The merger was taked on by the twenty-member European Commission. Their vote con?rmed the recommendation do by Competition Commissioner Mario Monti, who, in turn, was given a recommendation by the European function Merger Task Force.

2The indite was an economic expert for GE-Honeywell in their presentation to the European Union Merger Task Force. The lotion of bundling theory to the GE-Honeywell merger was done together with Patrick Re y, Carl Shapiro, Shihua Lu, and Greg Vistnes! . The opinions verbalized in this paper are solely those of the author. 388 Case 16: GE-Honeywell (2001) This case generated a practised deal of attention. General Electric is one of the most known and admired companies in the world. At $42 billion, this was a man-sized merger even for GE. The proposed desegregation passed the scrutiny of the U.S. Department of justness (DOJ). Because of the...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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