Business

Global Motorcycle Industry In 1998, Harley-Davidson, Inc. achieved its thirteen sequential family of record revenue and earnings with a 74 plenty increase in the value of the firm. Overall, it sold 157,152 motorbikes, achieved net consummate(a) sales of over $2 billion, and gross profits of $104.5 million. In the akin year the company also completed a b ar-ass mental quickness near Milwaukee, which manufactures engines and transmissions and finished a facility in Kansas City, which asserts all six models of Sportsters, Harleys 833cc and 1200cc bikes. Chairman and CEO Jeffrey L. Bleusten believes that the success of Harley could be attributed to four major factors: open up patsy loyalty and respect, quick stakeholder relationships, committed management team and authorize employees, and the Harley-Davidsons mystique. The companys focused efforts atomic number 18 on the motorcycle assiduity, including accessories and financing which is a competitive usefulness along with their established strong shop name and guest loyalty. It strengthened its presence in the industry by obtaining broad ownership in Buell Motorcycle alliance and establishing Eaglemark Financial Services, Inc., to hand over financial services to dealers and customers. The motorcycle industry shows signs of solid result with heights demand in their respective market.

Using the capital of Massachusetts Consulting Group Portfolio Model, the Harley-Davidson high society would be considered a Star with high market serving and high market growth tar apprehend not only in North America, but also arou nd the world. Harley cannot produce enough ! motorcycles to meet demand and their prices lam to be high than competitive models. In addition to established competitors, there are a number of new competitors go into the market. Although Harleys product fictitious character is excellent, they are technologically behind their competitors and their shortages may lead consumers to bargain for competitive bikes. Also, most of the major competitors live full lines of smaller motorcycles, a market in which Harley does not compete. However, If you want to get a full essay, order it on our website: OrderCustomPaper.com

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