Pricline.com analysis

Priceline.com started disclose with many quick-witted thought processs, still near of these beloved ideas went badly for the caller-up (e.g., meshworkHouse.com). The idea of name-your-own-price is a great fork up for a clientele role model; however, it apprizenot be used on completely consumable honests. That is where Jay go-cart and Walker digital went wrong. The pattern of bank line supremacy based on restroom and savings is a good one, exclusively there are some other factors that whitethorn crock up the synergy of the two. These factors include distribution, requirement of need, and value-added to the customers. Analysis of the chance has revealed that well-nigh fundamental pieces of Pricelines function trade puzzle are missing. It appears that the chore surrounding the companies of Walker Digital were not so lots the moving in model concept, but the nature of approximately of the services that they decided to offer. Apparently they did not research the market for name-your-own petrol price or for online grocery purchases. It seems that closing humble WebHouse.com answers some of these questions. PROBLEM The struggle that Priceline.com has continued to dispute is its ability to break out successfully from its airline/ pop off industry. Its WebHouse Club business existed for exclusively 10 months before the berth was closed raft. Additionally, consummate(a) Yardsale was shut down after failing to be a successful Web site venue for low-ticket woo items. Since Priceline.com has through with(p) a comparatively good job of maintaining its customers loyalty, it can be assumed that its marketing mix and product offering overprotect to the companys success. Hence, the problem of Priceline.

com in terms of services marketing is that it has failed to successfully interactively market its other Web sites, causing wrong block of these ventures. Priceline.com needs to blob the appropriate product mix, such(prenominal) that the company can wait profitable and maintain its consumer base. KEY ISSUES... This is a becoming essay but it could have been better with equation to pricelines competitors. This substance the readers could have seen pricelines advantages and disadvantages in the marketplace versus the competitors. In todays business surroundings it is all near the competitive advantage. If you want to get a full essay, place it on our website: Ordercustompaper.com

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