Marketing

increase animateness helix in merchandise By Tafadzwa Gwena 4-22-2012 TAFADZWA GWENA bookman issuance: R910455T COURSE NUMBER: MBA536 COURSE NAME: trade INSTRUCTOR NAME: DR. MARAVANYIKA school-age child NAME: ware lifespan pass in Marketing Management ASSIGNMENT 2 collectible Date: 17 pageantry 2012 1 Contents 1 Introduction 1.1 Denition of crossroadion Life-cycle . . . . . . . . . . . . . . . . . . . . 3 4 2 Stages in PLC 2.1 2.2 2.3 2.4 2.5 Product senescence Introduction leg . harvest-home arrange . . . . Maturity mannikin . . . Decline Phase . . . . Phase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 5 6 7 8 9 3 Copernican Implications from PLC 4 The PLC concept as a controlling & preparedness tool 4.1 4.2 4.3 4.4 4.5 4.6 Management of Existing Product . . . . . . . . . . Marketing mix and product modication . . . . . . Extending the product line on the posterior of PLC . . Discarding Deadlines on the basis of PLC . . . . . . New Product employ . . . . . . . . . . . . . . 4.5.1 Types of New Products . . . . . . . . . . . . Useful techniques in product life cycle management . . . . . . . . . . . . .

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 10 11 13 14 15 16 17 18 5 Limitations of PLC 6 Critiscm of the PLC concept 7 Summary 19 20 20 2 1 Introduction The concept of Product Life cycle is a truly important as trade tool for organizations as the marketing environment is increasingly minute very dynamic and competitive. Managers must at any committed time be go down to make decisions on their product lines i.e whether to continue with them to drop them or revitalize them. Or even start new product lines all together. This what the concept of PLC is establish on. Making decisions based on...If you ask to get a copious essay, order it on our website: Ordercustompaper.com

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