Marketing Mix

The merchandiseing mix is a set of tools that a upstanding can mix in come out to produce the retort they want in the market. This includes everything from creating a new ad to blueprint new packaging. All of these can be gathered unneurotic or mixed into four groups comm nevertheless referred to as the 4Ps. The 4Ps ar harvest-time, Price, Place and Promotion.

        Each of the 4Ps has significant power to influence consumer demand, however, it is only by creating and effective mix that a great head for the hills can be made. Based on this, it was the innovative extract of marketing mix made by pansy that helped to forge out the success of their product launch in Ireland.

Product

        Product is anything offered to a market that might satisfy a command or a want. It includes the physical objects and services, as well as persons, places and ideas. The Sprite product consists solely of its attributes - everything from the taste of the drink, to the shape and sizing of the bottle. It was found that if the soft drink was to be sold in Ireland, it did not need to differ from what had been developed for other markets, move out for minor packaging changes.

        In terms of the packaging changes, Sprite had a proprietary shaped pack called a pregnant chad bottle.



This uniquely shaped bottle had proven successful, twain in the market and the Irish research group.

Price

        Price is what the market will bear, or what consumers will pay to acquire a product. The main factor is to determine what the price of Sprite in Ireland is compared to the main competitive brand, as well as Sprites knowledge cost base. Doing this made the new product attractive to consumers, as well as ensuring an adequate return on performance and distribution costs.

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