Factors Influencing a Firm’s Export Performance

Abstract

The focus on any trade business is the cogency to differentiate the type of market one is venturing into, such as domestic or international, their governing laws and regulations, market specific knowledge, pecuniary risks and control of trade information. The analysis of marketing competencies between merchandiseing and non-exporting unwaverings and the different stages of their internationalization process, namely product adaptation and managing blood with distributors.

Table of contents

Abstract 2

Table of contents 3

Introduction 4

Factors influencing a firms export performance 4

China and U.S. trade 7

Conclusion 10

References 10

Introduction

This newsprint aims to reflection at the various factors that may influence export performance. For ex amperele, management characteristics such as motivation to export, perceptions and personal characteristics; firm characteristics such as size, competencies, marketing mix strategy, marketing indemnity and planning, relationship strategy; as well as arena characteristics such as whether it is a developed or rudimentary country. The competitive advantage in price, technology, product uniqueness, market knowledge, managerial skills and financial resources were found to significantly differentiate exporting from non-exporting firms (Jatusripitak 1986; Rous 1987). owe to the nature of the export channel environment, exporting firms cannot rely just on their internal competencies for achieving competitive advantages and export success. Instead, exporters must look beyond the firms boundary to tap into the distinctive competencies of external actors such as distributors if they want to realize the full potential of their products.

Factors influencing a firms export performance

A firms export involvement can be attributed to a complex interaction of internal and external factors & a firms export behaviour in terms of motives as illustrated by the table from Albaum et al. 2002, p. 48.

Proactive	Internal	External
		Managerial urge	Foreign market opportunity
		Marketing advantage	Change agents
		Economies of scale
		Unique product/technology competence
	Reactive	Risks...

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