Monday, January 14, 2013

Well-defined Product

Tracing the StarsA Study on the Evolution of Converse cast Taylor All-StarsI .IntroductionOne of the biggest global brands in history is Converse , which stands for a quotidian and sports-oriented lifestyle popular among the young , and often with specific subcultures . Of its some(prenominal) lines , arguably the most recognized is the Chuck Taylor All-Stars or Chucks , which atomic number 18 combination canvas and rubber sneakers . First produced in 1917 , these were before known simply as the All Star until they were modified and endorsed by Chuck Taylor - one of the biggest basketball br players of the quantify . To this day , the shoes carry Taylor s signature and go by his nameCurrently , the brand is no longer an entity on its own as Converse had been bought by Nike in 2003 - thereby resulting in some(prenominal) physical and noticeable changes in the original design and sham - yet is still a token of youth , sonorousness , and active lifestyleII .
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From Basketball to Popular CultureThe 1950s marked a landmark episode in the Chucks history as it do the successful shift from being exclusive to basketball to fair part of American consciousness . The appeal of the shoes day-after-day and affordable nature made it a status symbol for American teenagers particularly when Hollywood actor James doyen madethe white version part of his t-shirt-and-jeans image . Musicians ranging from rockers in the 1960s to 1980s punk rock artists emulated Dean s survival of the fittest , and started wearing Chucks as their uniform - particularly those in corrosive canvas . Because of this...If you want to get a full essay, arrange it on our website: Ordercustompaper.com

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