Choose A Fashion Brand That Is Worn By Your Peers And Discuss Why That Image Of That Brand Appeals To The Values Of The Group.what Discourse, Myth And Ideologh Are Communicated And What Lifestyle Does The Brand Promise To Provide?does It Succees, And Why?

Levi s advertisers play a major part in determine consumers determine direction , mental disposition and attitude . on that point are a number of ways of understanding what plow , myth and ideology Levi s communicates and what lifestyle it promises to provide . Levi s jeans serve 2 types of sour , the material and the cultural (O Sullivan et al . 1998 . The material function of Levi s jeans is to meet the needs of warmth decency , comfort , and so on , and so forth . The cultural function is concerned with meanings and quantifys : Levi s jeans can be used by the consumer to construct meanings of ego , of social identity and social relationshipsThe absence of social note in Levi s jeans gives one the liberation from confinement and bondage to be oneself (and , I suppose , in extraordinary cases , to conceal oneself from spatial relation , which certainly , points to a valid paradox that the desire to be oneself leads one to wear the same clothe as everyone else , which is only(prenominal) a specific example of the paradox deeply coordinate into American (and Western ideology that the most widely held value relating to a community as a whole is that of individualization .

The longing to be oneself does not mean the desire to be at heart different from everyone else , hardly rather to space individual differences within communal allegianceAnother group of meanings Levi s sends cantered on somatogenic beat back ruggedness , activity , physical characteristics of a person . These meanings , again , are endeavours to deny class differences : the physical irritability connoted by Levi s jeans allows the middle-class students to place themselves in a distinction with a highly selective set of meanings of physical labour (its sense of self-importance and its state of being productive , but of course not its subordination and exploitedness Levi s jeans were and...If you want to get a full essay, order it on our website: Ordercustompaper.com

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