Tobacco Companies Targeting Young People :: Free Essay Writer

Tobacco Companies Targeting Young PeopleThesis Statistics visual aspect us that new-fangled people be the main backside of the tobaccocompanies.OutlineI. IntroductionII. Two main companiesIII. Tobacco industries claimsVI. Other choresV. fish fillet them from smokingVI. Conclusion     Every day, 3,000 kids start smoking, most of them between the ages of 10and 18. These kids add up to 90 percent of each new smokers (Roberts 38). Thesestatistics state us that boylike people argon the main targets of the tobaccocompanies. The cigaret manufacturers will deny it, but advertising andpromotion play a very important part in making these statistics a reality.     The two main companies in this advertising war are Marlboro and Camel.Marlboro uses a horse opera cowboy called the Marlboro Man, while Camel uses JoeCamel, a hip cartoon character. Everywhere you go there is billboards or someother kind of advertisement on these two shady character s. When I say shady, Iimply that these characters are not just figures we check up on but they are traps just wait to lure the next victim in. As kids look through magazines and see JoeCamel driving a cool car and surrounded by stunning women they get the ideathat in order to be somebody they invite to smoke a Camel cigarette. It is notright to prey on young person people just because they are unaware of the dangers ofsmoking.     The tobacco industry denies that these symbols target people less than21 and claim that their advertising goal is just to promote brand switchingand loyalty. Many people disagree with this arguing such as Illinois Rep.Richard Durbin who said "If we can reduce the number of young smokers, thetobacco companies will be in trouble and they inhabit it"(Roberts 38).     The problem we are facing is not only with the tobacco companies butwith the young people also. The reason why I say this is because most yo uthsknow that they are being targeted. If these kids realize that the advertising ismanipulating them, why do they fluid smoke? The ads reflect an image ofrebellion and fitting in. These are all the things a young person, betweenchildhood and adolescence, needs and desires. This type of advertising, on topof peer pressure, is the mystery behind the rise in childlike smoking.     How do we stop the future of America from smoking? Here are three thingsthat the experts recommend. Try to convince your children that smoking is notcool. Talk to your kids at a young age about the dangers of smoking. Identifyfamily members who smoke and read them to stop (Thomas 450).