The Shoe Industry :: essays research papers

The Shoe IndustryThe garb perseverance is one of the biggest moneymakers in the market, but itsfacing many changes, rushes, and difficulties. The big power in the industry isNike inc. which all the other companies argon trying to be like. Some changes arethe industry as a whole is moving in that location factories to the far-off east such as China.The reason for this is they are trying to salve costs for producing there garmentsby paying there workers little because they are in the far east. Nike and Reebokhave already been in the east. The shoe industry not including Nike inc. istrying to make rushes to be trope one, dickens, and three. other rush theindustry is making, is the rush for the deadline of sports plaza. In otherwords orgasm up with shoes for the sports that are in season. The difficultiesthe shoe industry has are making shoes that all mountain wear such as setting astyle for both inner city people and suburb people. Another difficulty theshoe industry ha s is getting its acquit value to rise again because all but Nikeand Filas wrinkle has dropped. This is what the shoe industry is all about andthe difficulties, problems, and advances it has.There are four major(ip) companies in the shoe industry. The dominant industryis Nike inc.. Then going voltaic pile the line is Reebok, Fila, and Adidas. Nike beingthe superpower has been in front of all the other industries for many years.Right now Reebok is the closest company to Nike and is $2,459 behind in valuein MIL. Nikes earnings in the last quarter leaped 24% which has pleased WallStreet investors. With such earnings Nike announced a 2-to-1 stock split, itssecond in many years. Nike and Reebok are far up than the other companiesbecause there factories are already in the far east, and other companies arejust starting to build them. With Nikes earnings so juicy itll be very hardfor any of the companies to take over the number one spot. Also, itll be hardto get the peoples support in t here products because most people have faith inNike. Reebok number two in the industry is facing many problems. First, thereis friction amid the management spots for Reebok. Second, Reebok is havingdifficulty finding sports stars to endorse there products. Finally, Reeboksstock has dropped and is still dropping. The reason for this is the people donot prefer the shoes in how they look and how comfortable they are.