Marketing Week

The consumer volition welcome convenient remonstration while traveling and while non having to pay for a taxi or coach service. D. Television Home Shopping professionalgrams The consumer impart experience convenience from not having to go anywhere to shop, and they laughingstock find well deals on any sorts of merchandise. 2 Each of the four harvest-tides, services, or programs in question 1 has substitutes. Respective examples ( a ) a ham and chunk breakfast, (b ) regular lawn tennis shoes, (c ) taking a autobus, ( d ) a department store.What consumer benefits might these substitutes possess in each case that some consumers might value much than highly than those mentioned in question 1 ? A. A Ham and egg sandwich It may be to a greater extent appealing to a consumer to extinguish food instead of a drink. The meal may contain more protein and keep the consumer fuller than the drink. B. Regular tennis Shoes The shoes give the axe be practised for multiple functio ns, and they may cost much less. C. footings a Bus You will not have to deal with any part of the rental car, bid papers, picking it up, and driving it back. Taking the bus skunk be much keeper and you will not have to find a parking spot. What argon the characteristics (e. G. Age, income, education) of the crisscross market customers for the pursuit products or services? A ) national Geographic magazine, ( b ) hatful magazine, ( c ) New York Giants footb all told team, ( d ) the U. S. Open tennis tournament. A. National Geographic The level would be community interested in nature and photography of any age since that is what the magazine centers around. 8. People Magazine The take aim would be heap who penury to catch up on the in vogue(p) celebrity and trending news. Think the target audience is older people, possibly teens or older, but any could enjoy this magazine.C. New York Giants Football Team This target audience is people interested in football. The stereotyp ical audience would be older ales but of course females and kids resembling football too. D. The U. S. Open Tennis Tournament This would target sports fans, specifically tennis ones. There isnt an age target here since anyone can like tennis. 4 A college in a metropolitan area wishes to increase its evening-school offerings Of strain- related courses such as marketing, accounting, finance, and management. Who are the target market customers (students) for these courses? A.The target students would be people with full clock twenty-four hours jobs, adults with full meter jobs or children/family to take care of, or people who do not like to get up archaeozoic for school. What actions involving the four marketing mix elements might be used to debate the target market in question 4? procession, Product, Place, and Price A. Promotion Different methods can be used to promote the night classes so people can see that they are being offered. Posters or emails could be sent out to st udents. B. Product Night time classes differ from daylight time ones because of the time they are taught.This will really sell the night time classes to the target group. C. Place The location will also attend to get more people involved in the night time classes. If it is convenient to any people, hypothesise right n campus, then more will sign up. D. Price If the price of each class is clean reasonable, students will sign up through that school instead of a different one. 6 What environmental forces (uncontrollable variables) must the college in question 4 consider in designing Its marketing program? A. 7 Does a firm have the right to create wants and try to persuade consumers to cloud goods and services they didnt know about earlier?What are examples of good and magnanimous want creation? Who should decide what is good and bad? A. It is hard to recount if a firm can create wants, but I would say they definitely o create them whether they mean to or not. Think they do have a right to, but to a point. They cant force people to want something people may or may not like it. B. Good Example A good example would be promoting a 100% fruit juice for children. It is healthy and tastes good. They could want it, and it wouldnt be something stabbing to their health. C. Bad Example A bad example would be something that is heavy to the target audience.Like say guns or knives that are targeted for middle school children. IT can be harmful to them. D. It is hard to say who should decide what is good and ad. If something is improbably bad I think something of higher power should decide. Like if it is a food product then the head of the department of agriculture could decide. make YOUR MARKETING PLAN If your j instructor assigns a marketing intent for your class, dont make a face and complain about the work for twain special reasons. First, you will get insights into trying to actually do marketing that often go beyond what you can get by entirely reading the textbook.Second, thousands of graduating students alwaysy year get their first job by showing prospective employers a portfolio of samples of their written work from college often a marketing figure if they have one. This can work for you. This Building Your trade Plan section at the end of each chapter suggests ways to improve and focus your marketing protrude. You will use the sample marketing cast in Appendix A (following Chapter 2) as a guide, and this section later each chapter will wait on you apply those Appendix A ideas to your deliver marketing plan.The first step in writing a good marketing plan is to have a business or product that enthuses you and for which you can get detailed information, so oh can avoid seem generalities. We offer these additional bits of advice in selecting a topic Do pick a topic that has personal interest for you a family business, a business or product you or a friend might want to launch, or a student organization needing marketing he lp. Do not pick a topic that is so large it cant be cover adequately or so abstract it will lack specifics. presently to get you started on your marketing plan, list four or quintuplet possible topics and compare these with the criteria your instructor suggests and those shown above. Think hard because your decision will be with you all term and ay influence the quality of the resulting marketing plan you show to a prospective employer. Affordable Fashion From trendy garb to stylish shoes Pro Affordable bunco game Other Companies like it Dress for a cause for every special event typeset bought, one is donated to girls in need Pro good cause, legion(predicate) people buy special occasion dresses Con Price?Spike trendy shoes for a reasonable price Pro good prices for shoes, many women want to buy them Con Other companies, ex. Just FAA, Shoe bedaze Edam Lips Cruelty Free, All Natural, good on sensitive skin, lip products Pro Many women buy cosmetics, good product (all natural/ cruelty free) Con Many other cosmetic companies, other brands with cruelty free or all natural, ex. ONYX or Burrs Bees 2 When you have selected your marketing plan topic, whether the plan is for an actual business, a possible business, or a student organization, compile the company description in your plan, as shown in Appendix A.Possible Business- Edam Edam provides opulence for your lips. With lip sticks, lip gloss, lip stains, lip liners, and more. Have faith in your Edam products. They are never tested on animals, always made with all natural products, and never harmful to hose with sensitive skin. Extravagance you can see, at a price that wont hurt your wallet. Find everything you need for your complete lip look with Edam. VIDEO CASE QUESTIONS 1 (a) How did ms David Winooski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter? B) How were these ideas essential to the SUCCeSS of the product? A. He first looked in the students backpacks to get a feel for what many students used on a day to day basis. He early highlighter models and interviewed students to see what their needs were. B. By seeing what the students would use and want, Winooski was able to create a successful product. His tests and trials were put to good use, as he ditched the failed ones and improved on the successful ones. 2 What (a) special advantages and (b) authority problems did MM have in introducing a new highlighter-with-flags product for college students?A. additional Advantages They created a brand new product that no one had ever used before. It could be something that only they would make money off of. B. potential difference Problems Since the product was new, it still could not work out for them. People could not buy it as they hoped they would. In turn they could then lose money. 3 Visit your college bookstore before you answer. (a) Where would you video ostentation the Post-it Flag Highlighter in a coll ege bookstore, and (b) how can the display increase student awareness of the product?A. Would display it by the other school supplies. I would put it towards the front of the display so students can see it. B. Students can see the product and buy it. Other students can see them with it and in turn buy it as well, thus increase sales. 4 In what ways might MM try to promote its Post- t Flag Highlighter and make students more aware of the product? A. They could put ads in magazine that are targeted to students. When students read the magazine, they will see the product and may want to buy it.