Ethnocentrism Definition Essay

What is ethnocentrism? Are ethnocentric values reflected in mass media? If so, provide examples. If not, why not? Ethnocentrism is when one places a culture, values, and views everyplace that of another culture. This can be associated with American popular culture as the message with any popular trend tends to be a popularity contest. instead often products are sold based off the insinuation that it is damp than any other product out on that point. For instance, a popular revenant fad is the Michael Jordan shoe, Air Jordans. These shoes sacrifice been around for years and have earned its popularity through many communities. The shoe is so popular and single(a) that older shoes from the past are re-launched for those that were unable to get them on the original launch date.The message that is present inside the advertisement is that wearable Air Jordans makes you cooler than anyone else not wearing them. This can too be applied to any other name brand item much(prenominal) as cereal. General Mills has a message out there that you get more nutrients from their cereal over any brand. This may withal be associated with religious and different ethnic groups when one believes that their religion is emend than the other based off of their own values and beliefs. Being ethnocentric can definitely drive a wedge between relationships as it is a form of prejudice. One should practice being more assailable of other cultures and beliefs to help avoid conflict and form personal connections with individuals within another culture.