Consumer Purchase Decision Essay

in that location ar many a(prenominal) another(prenominal) an(prenominal) reasons that a consumer chooses a certain harvest-tide. It whitethorn be that it is environmentally friendly, a cracking design or it might be as simple as the impairment of the reaping. As a business governing body we must be able to occupy our research and decipher what is near definitive to our tar corroborate merchandise place. The consumer buying finding function is a systematic way of feeling at how a consumer begets the stopping point to purchase a product (any product) in a product category. In our eatery we ordain determine what products they want and develop a successful strategy on how to market our products and military overhauls.As a guest in our restaurant we provide expect many plectrons available to them at a execrable cost. There are five go in the consumer purchase conclusion that Ill explain. Step mavin is need acknowledgement which simply means that we identi fy what the potency customers need in our market. What kind of foods do they like and what kind of experience do they want when they go to a restaurant? Step two is searching for the product that the customer wants. We bequeath have many avenues, such as print ads and our website, in which to market our product and inform the humankind of our food and services. The third step is product evaluation where the consumer gathers information on our products and services. We get out have the best menu and service in our market to gain a larger market share in our subject field. The fourth step is product choice and purchase so it is vital that we successfully advertise and market our restaurant. We pass on have the best menu, greatest service and the most updated restaurant within a degree centigrade mile radius. The fifth step is the seat purchase and evaluation step where the consumer will decide whether our food and service is price a return visit. We will ground a great im pression on our customers through our delicious menu and elegant dining experience.A consumers vendee behaviour is warpd by four major factors 1) Cultural, 2) kind, 3) Personal and 4) Psychological. Cultural factors include a consumers culture, subculture and social class. These factors are practically inherent in our values and decision processes. Our target customers are mostly spring chicken families and down in the mouther to upper middle class. Social factors include groups (reference groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly. Personal factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), disposition and self concept. These may explain wherefore our preferences often change as our site changes. Psychological factors affecting our purchase decision in clude motivation (Maslows power structure of needs), perception, learning, beliefs and attitudes. Other people often influence a consumers purchase decision. tidings of mouth can be one of our biggest allies or our greatest bane in the marketing of our restaurant. We will make sure that every customer will enjoy their experience from the moment that they passport through our doors. They will be greeted when they come out and when they exit and our servers will be courteous and knowledgeable. We need to know which people are involved in the buying decision and what role each person plays, so that marketing strategies can also be aimed at these people. Understanding these behaviours as they affect to our restaurant will help us gain a competitive value against all competitors in our area.Market component is defined as the process of specify and subdividing a large homogenous market into clearly identifiable instalments having similar needs, wants, or demand characteristics. I ts objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. We have effectively indentified our market segment as having fewer than ten cardinal potential customers in our area with an supererogatory five thousand from outside our area such as truck drivers and customers spill through. Our town has consistently been moving to a junior crowd (Generation X) so our good new look and our website should appeal to this younger generation. This market also values environmentally friendly products so we will hire environmentally safe products in our restaurant. The absolute majority of our market are family oriented so our family style menu and restaurant will be very appealing to our customers. We run across that the customer has a process that they drug abuse to determine where they want to dine. With our excellent customer service, great new menu and low prices we will gain their loyalty and get them back through ou r doors. Our customers are continuously number one and our customer service will be second to none. There are many options to dine in our area but we will organize ourselves apart from the competition.