A guy at groundwork in his underwear
Client: Stan?elds, annual revenue of 16,094,620 $* ware: Mens underwear for 150 years doing Company: Secret Location, Hard Citizen Advertising agency: keister St. Launch: 6th October 2010 Period: 25 days belief: We support Men What: Raising Money for the testicular crab louse Awareness for The Canadian Cancer Society Story: Testicular Cancer Survivor Mark, is ?lmed 25 days in his flatcar just wearing underwear. You can watch him 24/7 on the website www.guyathome.com, receiving visits from friends and playing pantomime and even getting a tattoo. Aim: The aim is to reconstruct the pit towards a jr. target within the canadian and us market. Per Facebook LIKE live?elds will donate 1$ to The Canadian Cancer Society
*Source: www.manta.com
The Tools
Live Chat Sharing day-to-day Poll/Voting Contest
The Success
Is meassuered per LIKEs on Facebook. The much people interact, the more is donated. The more donated, the more people gain the website and possibly buy their product. Creating a huge viral trade effect 2 weeks prior to the start of the campaign, by oscilloscope up the Facebook Fan page.
The ROI
slightly 52,000 people are regard with Stan?elds directly. 52,000 names of potential targets.
Clippings from major newspapers online with 122,900 to 2,359,400 views per months Around 5 unique visitors per day/website, with an average of 2 minutes per viewer.
(Alexa)
Traf?c: 52.000 unique views Branding: interaction and conversations about the brand including lot of fun comments Customer satisfaction: 41.4 Points out of century from www.woorank.com
Aim: ?Increase traf?c to the website ?Improve brand locating ?Reach for a new customer target ? machinate a new marketing message ?Set a communication media with the customer
The Impact
The initial aim was to reach 1000 Likes/$ per day, so in
total 25,000$ being donated. However they extended their aim to 50,000 Likes & $, which...If you desire to get a full essay, order it on our website: Ordercustompaper.com
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