Facebook has been a critical partner in constituent us develop a relationship with our customers.
Goals
Arizona-based bicycle maker State cycles/second Co. wanted to use Facebook to familiarize concourse with its brand and vision to: ?
Increase engagement when communicating yield releases and upcoming events
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Drive its Facebook audience to purchase directly from statebicycle.com
Approach
To familiarize people with its company, State Bicycle Co. first created a scalawag: ?
Updated its profile picture with the companys logo and coating photo featuring an image of one of its new fixed-gear wheel arounds
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Added milestones to the Page to posit key moments, much(prenominal) as State Bicycle Co. wins Wolfpack endurance contest Crash Race
The company also ran Facebook Ads to drive cycles/second sales: ?
To imagine if people interested in medicinal drug would purchase bikes, they tested broad category targeting, including Arcade Fire, M83, and lovemaking Pit and specialized likes and interests focusing on rival brands, such as big shot bikes, mission bicycle and oecumenic keywords fixies and track bikes.
?
They targeted people living in cities with ads by promoting specific events such as a bike ride in Austin, Texas
State Bicycle Co.
wanted to increase engagement on its Page in several ways, including: ?
Hosting frequent photo contests on its Page (Ex. the winner of the photo of the most beat-up bike got a new bike)
?
Running Facebook Friday, which included a give the axe coupon specifically for people who saw State Bicycle Co.s posts on Fridays
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Encouraging people to like posts to see a sneak peak of new products
State Bicycle Co. ran sponsored stories to reach more people and drive more awareness of its brand: ?
They used a sponsored story to increase the dissemination of a Page post by featuring an image of a Black Friday poster with deals on State Bicycle Co. items
Results
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$500,000 in annual...If you want to get a full essay, order it on our website: Ordercustompaper.com
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