Xm Radio

It wasnt until the numbers on his spreadsheet started to blur to lay downher that Robert Acker, director of strategic planning for XM Satellite Radio,1 decided to call it a day. Although he enjoyed the strategy meetings, conference calls with industry experts, and the excitement that came with a start- up, developing the business plan for XM had been tough work, and for virtuoso night, he was tired of working on it. The evening in recent October 1997 was cool as Acker hopped in his car and headed home crosswise the Potomac into Virginia from his office in northwest Washington, D.C. Instinctively, Acker turned on the tuner and began to quickly flip through the stations. After finding commercials on the first three stations and an overplayed pop song on the fourth, Acker turned the radio off and smiled slightly. Were going to induce radio a real shot in the arm, he thought. Within several years, XM, a venture started by American Mobile Satellite Corporation (AMSC) that had recently partnered with WorldSpace Corporation, planned to save up 50 or more high- quality, digital radio channel to the car and home via send, similar to the development of satellite picture a few years earlier.

Despite the growth of satellite television and cable TV before it, however, Acker knew that XM faced probatory challenges in the coming months. Although recent increases in satellite queen coupled with advances in wireless, chipset, and audio coding technologies made it possible to develop a system to deliver satellite radio directly to consumers anywhere in the continental U.S., no one had ever successfully provided nationwide radio coverage in this manner. In order to transform XM from a company be only on paper to a major imposter in the radio industry, Acker and his colleagues from AMSC and WorldSpace knew that they needed to develop a colonial satellite and terrestrial repeater network and launch it absolutely on Day One. Most worrisome to XM was that SIRIUS, the only... If you want to get a full essay, order it on our website: Ordercustompaper.com

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