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Introduction Contd... MUL hoped this model would help the company shed its low-priced and simple look. The scratch expressed the companys intent to move up the encourage pyramid (by upgrading Alto-WagonR-Santro customers to the new model) while concurrently increasing market penetration at the bottom of the value pyramid by making the M-800 more affordable. Indian cable car IndustryThe Indian railroad carmobile industry has four major segments -- commercial-grade fomites (CVs), passenger vehicles, three wheelers, and two wheelers. The market share for individually of these segments of the Indian automobile industry, for the year 2003-04, is shown in Figure I. fit in to the Society of Indian Automobile Manufacturers (SIAM) , the Indian passenger vehicle market has three categories -- passenger political machines, multi-purpose vehicles (MPVs), and utility vehicles (UVs).| | The passenger car market is further divided into various segments based on the length of the car (Refer to Exhibit II for a elaborated description of the lengthwise classification of passenger cars. | The Indian automobile industry was a highly protected slow-growth industry with genuinely few players till the opening up of the Indian delivery in 1991.

Low manufacturing costs, approachability of skilled labor, an organized particle industry, and the capability to supply in large volumes attracted global auto majors to set up their operations in India aft(prenominal) the opening up of the sector. For example, Fiat and DaimlerChrysler started outsourcing their component requirements to India. 100 share Indian subsidiaries of global players, like Delphi Automotive Systems and Visteon , exported components to other separate of the world.| Macroeconomic factors like government regulations, low interest rates, and availability of retail finance played an important role in the rapid development of the automobile industry in India during the easy nineties (Refer to Exhibit III for an understanding of the impact of the union Budget on the Indian... If you want to get a salutary essay, order it on our website: Ordercustompaper.com

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