Strategy That Fit Emerging Market

risk of exposure and Revrard in World Markets Strategies That Fit Emerging Markets aggressive economies often provide poor soil for profits.The cause? A lack of specialized intermediary firms and regulatory systems on which international companies depend. Successful blood linees look for those institutional voids and workaround them. by Tarun Khanna, Krishna G. Palepu, and Jayant Sinha C EOs and top management teams of large corporations, particulariy in North America, Europe, and Japan, acknowledge that globalization is the just about life-sustaining challenge they face today. They are also keenly aware that it has become tougher during the past decade to identify internationalization strategies and to choose which countries to do business with. Still, most companies have stuck to the strategies theyve traditionally deployed, which emphasize standardized approaches to new markets while sometimes experimenting with a few local twists. As a result, many international corporations are struggling to develop successful strategies in rising markets.

Part ofthe problem, we believe, is that the absence of specialized intermediaries, regulatory systems, and contract-enforcing mechanisms in emerging marketsinstitutional voids, we christened them in a 1997 HBR article - hampers the implementation of globalization strategies. Companies in developed countries usually take for granted the critical role that soft infrastructure plays in the execution of their business models in their home markets. But that infrastructure is often develop or absent in emerging markets. Theres no dearth of examples. Companies stoolt find skilled market seek firms to inform them reliably about customer preferences so they can tailor products to specific needs and increase peoples 63 JUNE 2005 Risk and Rewrard in World Markets willingness to pay. Few end-to-end logistics providers, which allow manufacturers to constrain costs, are available to transport raw materials and finished... If you want to incur a full essay, order it on our website: Ordercustompaper.com

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