One-Off Activity

Explain why the process of impertinently product cultivation is frequently represented as a analogue process. Activity-based models of new product development have come to dominate opinion on the worst of NPD. Unfortunately, many new merchandiseing focus textbooks continue to represent the process as a linear activity with no provision for feedback. Moreover, new ideas can be generated from many different sources, including marketing and manufacturing. The linear activity-based models do non recongise this. enquire 2 Explain why screening should be viewed as a continual rather than a one-off activity. The screening-of-product idea is basically an evaluation process. It is important to note that it is not a single, one-off activity, as is portrayed in many textbooks. It occurs at every pointedness of the new product development process, and question such as: - Do we have the necessary commercial knowledge and fetch? - Do we have the technical know-how to develop the idea just? - Would such a product be suitable for our line? - Are we sure there will be qualified demand? Question 3 Discuss how the various groups of NPD models have contributed to our pinch of the subject of NPD.

This question requires students to examine and identify the strengths and limitations of the various models of NPD. all have made a contribution to our understanding of the subject and all have limitations. Together, however, they provide a clearer picture of the NPD process. Question 4 Evaluate the wide range of product development opportunities that exist. on-going corporate planning The effect of any corporate planning whitethorn be important and long term. For example, the decision by a sport footwear manufacturer to exit the tennis market and concentrate on the basketball market due to ever-changing social trends will have a significant impress on the business. Ongoing market planning Decisions by market planners may have equally... If you want to get a full essay, put together it on our website: Ordercustompaper.com

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