Mkt Strategy

Marketing Strategy Practice: What are the different levels of environmental analysis? Using appropriate models and examples, explain why environmental s heapning is important for strategic market planning. (650~700 words) Environment analysis, an native evaluation in terms of market researches, market schooling and intelligence collection, may result in possible do on firms survival and growth. It can also be regarded as a basic marketing function used to helper decision-makers identify market trends and outside forces that will have subscribe to to the success or failure, and understand weakness and strengths, thus making the appropriate marketing strategies to increase the profits and business opportunities. It can be studied in three key perspectives, namely, large environment, micro environment and internal environment. Marco-environment which includes factors that cause the long-term influences on consumers preference, purchase intention and product value and discoloration images will either increase or decline the sales capabilities, by applying the PESTEL approach to analyze the distinct aspects, including Political , Economics, Socio-Cultural, Technology, Ecology, and Legal. Micro-environment, rail line to the macro-environment, have the direct impacts on organizational strategies.

It is based on the relationships between the firm and all driving forces by use Porters Five Forces framework. According to the theory, five forces are new entrants, suppliers, consumers, competitors and substitute; a change or cutting in any forces will affect the firm capacity to serve the consumers and make the profit. Internal environment focus on the internal influential factors to the company that provide the advantages and disadvantages in confluence consumers needs and requirements of its target market, which is just as important as external forces for marketing and managerial decision-making. Environmental scanning is a process of discovering... If you want to get a full essay, rear it on our website: Ordercustompaper.com

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