Marketing Strategy

Quality Takes Time MARKETING STRATEGY MKT 306 Tutor: Ms. Alison Watson Due: Monday, January 10th, 2011 tabularise of Content 1.0 Brief History of Wrist Watch Industry 2.0 executive Summary 2.1 Rolex Competitors 2.2 Rolex Marketing Tools and Techniques 3.0 Introduction 4.0 Situational Analysis (SWOT) 4.1 Situational Analysis (PESTLE) 5.0 Differential Advantages / Competitive pass on (USP) 6.0 Segmentation Targeting and Positioning (STP) 6.1 Rolex Competitive Positioning 7.0 Market Objectives and Goals 8.0 Marketing Strategies and Programmes (4 Ps) 9.0 Conclusion and Recommendations Bibliography 1. 0 A Brief History on Wrist Watch Industry The first wrist discipline was invented in 1868 by Patex and Philippe however it had too much of a feminine flair and was considered for women only. In 1904 the creation of the first wrist tolerate for a male came about when Louis Cartier was asked by Alberto Santos-Dumont, an melodic line Pioneer to manufacture a wrist watch he could wear while flying. It soon gained popularity during World War I. That same(p) type of watch became the blueprint of what wrist watches are kindred today.

In the 1920s Rolex (meaning Exquisite Clockwork) an independent Swiss watch manufacturing company founded by Hans Wilsdorf and his brother-in-law Alfred Davis in 1905. debuted into the industry. To compete in this highly competitive market Rolex first analyse its internal and outdoor(a) markets to formulate an effective marketing plan and later align it plan to the companys outlined objectives and goals. Their strategic marketing initiative augured well for the growth. Rolex with time positioned itself as the single largest high life and quality watch brand in the world. This brand has adorn the wrist of many high class celebrities and power mansion house Executives. The brand is one that symbolizes style, sophistication and status. The company attributes its climbing mastery on its... If you want to get a full essay, stage it on our website: Ordercustompaper.com

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