Strengths Worlds leading brand Coca-Cola has strong brand information across the globe. The company has a leading brand place and a strong brand portfolio. Business-Week and Interbrand, a mark consultancy, recognize. Coca-Cola as one of the top 20 brands in their top ampere-second global brands ranking in 2009.The Business Week-Interbrand note entertaind Coca-Cola at $67,000 million in 2009. Coca-Cola ranks well ahead of its close rival Pepsi which has a ranking of 22 having a brand value of $12,690 million Further more than, Coca-Cola owns a large portfolio of product brands. The company owns quaternary of the top five soft drink brands in the sphere: Coca-Cola, Diet ampere-second, Sprite and Fanta. Strong brands every last(predicate)ow the company to publish brand extensions such as Vanilla Coke, Cherry Coke and Coke with Lemon. Over the years, the company has made large investments in brand promotions. The companys strong brand value facilitates customer recall and allows Coca-Cola to penetrate new markets and consolidate real ones. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Colas greatest strengths Large scale of operations With revenues in superfluous of $24 billion Coca-Cola has a large scale of operation.
Coca-Cola is the largest manufacturer, distributor and marketer of non-alcoholic drinking concentrates and sirups in the world. Coco-Cola is selling trademarked beverage products since the year 1886 in the US. The company currently sells its products in more than 200 countries. Of the approximately 52 billion beverage servings of all types consumed worldwide every day, beverages bearing trademarks owned by or licensed to Coca-Cola account for more than $1.4 billion. The companys operations are supported by a strong al-Qaeda across the world. Coca-Cola owns and operates 32 principal beverage concentrates and/or syrup manufacturing plants located throughout the world. In addition, it owns or has... If you want to cash in ones chips a full essay, order it on our website:
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