Speedo

SGA509 Identify the Market -ASSIGNMENT- Sam Thiele Student No. 394746 decision maker epitome This document has been compiled with the intention of enabling the reader to gain an incursion into the segmental marketing strategy industrious by swimwear mug Speedo. With insights gained by reviewing marketing theory and its application within the Speedo tar bum about structure. Strong points of purchase process for sample target markets atomic number 18 explored in conjunction to their segmental characteristics. Conclusions with regards to Speedos success in marketing atomic number 18 drawn with an addition of offering last(a) recommendations with the aspiration of continuing the successful brand marketing campaign. Executive summary 2 1.0 excogitation 4 1.2 Limitations 5 1.3 Scope 5 2.0. Speedo 6 2.1. Since stemma 6 2.2. Modern day performance 6 3.0 look 7 3.1. grounds to reach success. 7 3.2. Market Research 7 3.3. The Research Process 7 3.4. Process Implementation 8 3.5. beholding Speedo 8 4.0 The Speedo Market 9 4.1. Target Market 9 4.2. Market section 10 4.3. The Purchase Process The Buying subject matter 11 5.0. specific Findings 12 5.1. Adult Athletes 12 5.1.1 Overview 12 5.1.2 Notable instalment Specifics 12 5.1.3 Segment Buying Centre Analysis 13 5.2. amateurish Users 14 5.2.1 Overview 14 5.2.

2 Notable Segment Specifics 14 5.2.3. Segment Buying Centre Analysis 15 5.3 Children 16 5.3.1 Overview 16 5.3.2. Notable Segment Specifics 16 5.3.3. Segment Buying Centre Analysis 17 6.0. Conclusion 18 7.0. Recommendations 19 8.0. Bibliography 20 1.0 Introduction Speedo is truly a global name, requiring practically no insertion for its iconic swimwear and aquatic accessories product line. Born in the inner- east suburbs of Sydney, Australia, from the hands of entrepreneur Alexander McCrae Speedo has undergone a variety of reformations in order to reach its current global status. The marketing strategies employed by this iconic label have varied and are numerous over the brands history.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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