Business Plan

EXECUTIVE SUMMARY Hospitality industry is one of the fast festering industry with an expected growth of 15- 20 % annually. Goa is the second more or less preferred destination for FTA (Foreign Tourist Arrivals) and DTU (Domestic Travel Unit). ? VISION: To be the preferred hotel brand committed in rendering originative & personalized touch to our guest ? MISSION: Treat everyone they wish to be treated, who ar tone for a premium, exclusive lifestyle pass that reflects their personalities and attitudes. and remain true to our heritage ? CREDO: Passion for perfection Keys to Success: whimsical experience and one of its kind in INDIA COMPANY SUMMARY confederation Ownership: Privately owned by 3 partners and Le Meridien is the silent partner and profit are divided equally amongst 4 of us. Company Locations: ? Le Meridien Resort & Spa: We are situated on PALOLEM BEACH SOUTH GOA Total celestial sphere 18814 sq.mt (including beach) Price paid Rs 11,28,84,000/- START-UP PLAN: WHAT WE HAVE IN STORE touch on: Over the pee bungalows: Weve special designed over the water bungalows masterminded by the award winning British designer and architect RICHARD HYWEL EVANS. We have 20 rooms.

SPA: Underwater Spa: particularly designed under water spa for consumers who are looking for a premium, exclusive lifestyle offering that reflects their personalities and attitudes. We have 8 cubicles for private spa treatment. Restaurant: Open beach eatery 20 tables Indoor Pavilion restaurant 30 tables piddle sports : Exclusively for the guests staying at the LE MERIEDIN RESORT. We have 2 yatch and 5 Jet Skis and 30 boats. MARKETING STRATEGY ? variance & TARGETING Tar labor Customers Neo Riches, Aristocrats, Foreigners , celebrities Targeting around 800 customers per year Segmentation: [pic]... If you want to get a full essay, order it on our website: Ordercustompaper.com

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